Customer story
·
vitaminX
A membership club built with Wolve and Klaviyo, with Vipps sign-up and a 10% welcome offer. Almost 1 in 5 new members places their first order with the welcome code.
USED IN THE SETUP
10% welcome offer
Vipps sign-up
3% bonus points
Stamp card
Birthday SMS
Klaviyo integration
member increase in under 10 months
new members order with the welcome code
buyers has already come back for more
The challenge
Before Wolve, signing up gave a one-time discount in exchange for the newsletter. Follow-up after that first order was limited, and an email address alone says little about who the customer is.
Getting the signup was never the hard part. Turning it into a returning customer was.
The solution
New customers join vitaminX Kundeklubb with Vipps in a few seconds, straight from a popup on the site. The moment they join, they get a 10% code for their first order, delivered in Vipps and by email. Every signup arrives with name, birthday, address and contact consent, so the club starts with a complete profile instead of just an email address.
Malin Sættem
Managing Director, vitaminX
Sign up with Vipps
On mobile, joining is one tap in Vipps.
The code finds the customer
The welcome code sits in Vipps and in the inbox, ready at checkout.
2 a day
welcome-code orders on average since the offer went live on 11 March
Want more orders from the customers you already have?
What a new customer sees on their first visit to vitaminx.no.
Join vitaminX Kundeklubb
Join with Vipps
One tap, no form to fill in
IS
Ingrid S.
Member since today
Birthday
14 March
SMS and email
Yes
Welcome code
10% off
Second order, 34 days later
The signup popup on vitaminx.no. One tap opens Vipps, and the customer is a member.
«For us, the value of the customer club is that it gives us a direct relationship with customers beyond the individual purchase. We can reward loyalty, communicate more relevantly and create more reasons for customers to come back.»
Malin Sættem
Managing Director, vitaminX
A member's balance and stamp card, a few orders in.
Ingrid S., Kundeklubb
3% back in points
Welcome offer, 10%
Birthday gift, 10%
Stamp card, 3 of 5
2 more for 15% off
126 points
1 point = 1 kr off
The program
Supplements run out, and customers reorder. The question is where. vitaminX rewards every order with 3% in bonus points, where one point is worth one krone off. Orders over 995 kr earn a stamp, and five stamps unlock 15% off the next order. On their birthday, members get a 10% gift by SMS.
«Our customers often buy products they use continuously, so a loyalty model based on points, repeat purchases and meaningful rewards fits us very well. We want the club to reward customers for choosing vitaminX over time, rather than just offering one-off discounts.»
Malin Sættem
Managing Director, vitaminX
Bonus points on every order
3% back as points, used as a discount on the next order.
A stamp card for bigger baskets
One stamp per order over 995 kr. Five stamps give 15% off.
A channel vitaminX owns
Members, profiles and consent belong to vitaminX, not to an ad platform.
56%
of member orders come from members who have bought more than once
vitaminX left Mailmojo for Klaviyo, and the full Mailmojo list was imported so no subscriber was lost. Wolve now sits between the webshop and Klaviyo, first on MyStore and now on Shopify. Every signup, purchase, points balance and birthday flows into Klaviyo, so each email and SMS can go to the right member at the right time.
Malin Sættem
Managing Director, vitaminX
88% can be reached by SMS
More than 5,300 members accept SMS, so vitaminX owns a direct line to them.
Two moves, nothing lost
The Mailmojo list went into Klaviyo before launch, and the club moved with the store from MyStore to Shopify.
Birthdays on autopilot
Wolve sends the birthday SMS at 07:45 on the day, with a 10% code.
88%
of members have said yes to SMS
Want more orders from the customers you already have?
What happens behind one first order.
Joined with Vipps
Klaviyo profile: Ingrid
Name, birthday and consent added
First order, welcome code used
Order synced to Klaviyo
1,080 kr: +32 points, stamp 1 of 5
Profile updated in Klaviyo
One member's first order, as Klaviyo sees it: who she is, what she bought and what she has earned.
The results
Wolve took over a club of 2,144 members. Today it has over 6,000. The 3,900+ who joined since came in with a full profile and consent. And the longer they stay, the more of them buy again.
6,000
+
members in vitaminX Kundeklubb, up from 2,144 when Wolve took over
3,900
+
new members recruited with Wolve since January, each with a full profile and consent
30.7
%
of buying members who joined in January to March have ordered again
Vipps makes joining one tap, the welcome code brings the first order, and points, stamps and a birthday gift bring the next one.
What changed
vitaminX now has a list of over 6,000 people it can reach directly, most of them by SMS.
Every new member arrives with name, birthday and consent, so vitaminX talks to a customer, not a contact.
One membership system for sign-up, codes, points and stamps, instead of a club in one tool and a list in another.
The longer they’re members, the more come back
Share of buying members who have ordered twice or more, by how long they have been members. Members recruited with Wolve in 2026: 404, 466 and 1,601 buyers.
In under a year, vitaminX went from about 2,000 to over 6,000 members it can reach directly, and the longer they stay, the more of them buy again.
Your customers already run out and reorder. The question is whether they come back to you.
Member totals and welcome code figures are from Wolve on 27 October 2026. All other figures are vitaminX’s own, from Wolve, 12 January to 6 October 2026. The December 2025 figure is the member list brought over from the previous club.
No obligation.
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Does Wolve work with Shopify and MyStore?
Yes. vitaminX started with Wolve on MyStore and has since moved its store to Shopify. Wolve connects to both, so every order earns points and stamps, and the welcome and birthday codes work at checkout.
Can we keep our subscribers if we switch email platform?
How do members sign up?
How quickly did the club grow?