Customer story
·
Raz Skincare
A loyalty program built with Wolve on Shopify and Klaviyo. Just ten weeks in, members account for almost a third of revenue.
USED IN THE SETUP
Points as store credit
Five tiers
Membership club
Klaviyo integration
higher order value among members than non-members
of members buy more than once
of all revenue comes from members
The challenge
Raz had tried loyalty before. A subscription model that never landed, and tools that slowed the store down. What they wanted was a way to reward returning customers that did not lean on constant discounting.
Sound familiar? It did to Raz too, until they built a program customers actually use.
The solution
Raz tested several providers. What decided it was simple: Wolve gives points that sit as credit in the store, not another coupon code the customer has to remember. The value stays with the customer and is used right at checkout.
Eddie Jensen, E-commerce Manager at Raz Skincare
Light on the store
The heavy tools Raz tested made the site slow. Wolve did not, the buying experience stayed fast.
Raz set it up themselves
No developer, no code. Eddie built the tiers himself, and Wolve handled the rest.
2,4x
higher customer value among members who use Cashpoints
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Raz Privilege Club, 120 kr available
Use 50 kr
Use 100 kr
50 kr credit applied
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Subtotal
620 kr
Points
−50 kr
Total
570 kr
Cashpoints at checkout: members pay with credit they have earned, not a coupon code.
“The big brands use loyalty for a reason. It works. You just have to build it over time.”
Eddie Jensen
E-commerce Manager, Raz Skincare
Ida K., 4 of 5
Essential
Preferred
Signature
Select
You are here
Elite
2,400 kr to go
The program
Raz customers finish the product and buy again. The question is who they buy from. That makes a model that rewards the next purchases work better than a one-off discount.
For us it is more about repeat purchases than average order value, although bigger orders are definitely a big plus.
Eddie Jensen, E-commerce Manager at Raz Skincare
Five tiers to climb
a reason to shop a little more to reach the next tier.
Credit already waiting
a reason to choose Raz next time, not a cheaper alternative.
A channel Raz owns
the members and the data are theirs, not bought attention.
6 in 10
orders come from a third of the members
The automation
A loyalty program gives Raz something a normal newsletter does not have: who is a member, what tier they are on, and what they have bought. That data means every email and SMS reaches the right person, not the whole list.
Eddie Jensen, E-commerce Manager at Raz Skincare
99% say yes
Almost every member consents to email and SMS, so Raz owns the channel straight to them.
Wolve feeds Klaviyo
Tier, points and purchases are sent automatically, so every flow reaches the right member at the right time.
The flows look after themselves
Wolve keeps content and logic up to date as the data changes, all behind Raz's approval.
86%
open rate on the welcome series
Want more orders from the customers you already have?
Reached a new tier
Raz Skincare, via Klaviyo
Ida, welcome to Select
No purchase in 30 days
Raz Skincare, via Klaviyo
Your 120 kr is waiting
Ida came back and bought
Tier changes and quiet periods trigger the right Klaviyo email, without anyone pressing send.
The results
The program improved both sides of retention: what customers spend and whether they return.
+
31
%
higher order value among members than non-members
35
%
of members have purchased more than once
29
%
of total revenue comes from members
Results from the first 10 weeks of the program.
What changed
Member orders more than doubled in the first 10 weeks.
Store credit, membership tiers and Klaviyo now work as one retention system that Raz can run without adding operational complexity.
Raz gets more value from existing customers, creating growth that depends less on paying to reacquire every sale.
Members spend more per order
Average order value · non-members = 100
No obligation.
Not ready for a chat? We make more of these. Get the next ones by email
Is a loyalty program right for my store?
It fits best if you have repeat purchase potential, sell on Shopify and have some order volume to build on. If customers have a reason to come back, there is usually more to gain from keeping them than from buying new ones. If you are unsure whether your store fits, we take a short chat and look at your numbers together.
How quickly will I see results?
How much work is it for my team?
What sets Wolve apart from other loyalty apps?
Does it work with Shopify and Klaviyo, and who owns the data?
What if it does not pay off?